How to Distribute Unique Codes Using the Redeem Link
The Redeem Link lets you send unique, single-use codes to customers via email — without exposing the code directly in the message.
Each recipient gets one secure link that always shows their assigned code, and once it’s redeemed, it can’t be used again.
This is the recommended way to deliver codes for:
- Email campaigns
- Automated flows
- In-store or event redemption
- Loyalty and referral rewards
What Is the Redeem Link?
A Redeem Link is a unique URL generated by Coupon Carrier and tied to:
- One recipient
- One unique code
When a customer clicks the link, they’re taken to a secure redemption page that displays their code and allows staff to verify redemption in real time.
Key benefits
- No visible codes in emails
- Single-use enforcement
- No POS integration required
- Works on any phone or browser
How the Redeem Link Works
- You upload or generate a list of unique codes
- You place the Redeem Link in your email or message
- The recipient clicks the link
- Coupon Carrier assigns one code to the recipient
- Their unique code is displayed on a secure page
- The code is verified and marked as used during redemption
If the recipient clicks the link again later, they’ll always see the same code — never a new one.
How Redemption Is Verified
Redeem Links supports multiple verification methods depending on your setup.
Mark-as-Used Button (Most Common)
Staff taps Mark as Used on the redemption page at the time of redemption.
- Instant verification
- Status updates in real time
- No scanner or hardware needed
Learn more:
QR Code Scanning
You can optionally display a QR code on the redemption page.
- Staff scans using Coupon Carrier’s web-based scanner
- Code is instantly validated and marked as used
Learn more:
Getting Started with Scanning & Redeeming QR Codes
Automatic Redemption (E-commerce)
If the code is used in Shopify or WooCommerce, Coupon Carrier automatically marks it as used when the order is completed.
Learn more:
When Should You Use the Redeem Link?
The Redeem Link is ideal when:
- Codes are sent by email
- You want to prevent code sharing
- Staff needs a simple verification flow
- You don’t want customers typing codes manually
Common use cases
- Welcome offers
- Loyalty rewards
- Referral programs
- Event vouchers
- Win-back campaigns
When to Use a Different Method
| Scenario | Recommended option |
|---|---|
| High-volume entry or door scanning | QR Scanner |
| POS-driven checkout | E-commerce integration |
| Admin corrections | Code List → Mark as Used |
| Printed handouts | Printable vouchers |
Printable vouchers:
How to Generate Printable Vouchers
How to Set Up a Redeem Link
Step 1: Create a Redeem Link Configuration
Go to Configurations in your dashboard and click Create a new configuration.
Step 2: Choose Where the Link Will Be Used
Select the service where the link will be delivered (Mailchimp, ActiveCampaign, Shopify, Zapier, etc.).
This determines how recipients are identified.
Step 3: Customize the Redemption Page
You can customize:
- Logo and message
- Mark-as-Used button
- QR code display
- Call-to-action button
- Out-of-codes message
Step 4: Choose the Code Source
Select where codes should come from:
- Existing Code List
- New Code List
- Automatically generated list
- E-commerce-connected list
Step 5: Activate and Use the Link
Save and activate the configuration.
You can now insert the Redeem Link into emails or automation workflows.
Tracking & Audit Trail
Every Redeem Link interaction is logged in the Code Timeline, including:
- Code assignment
- Link access
- Redemption method
- Who redeemed the code and when
Learn more:
Common Questions
Can recipients share the Redeem Link?
They can, but it won’t work for anyone else. Codes are single-use and tied to the original recipient.
Do recipients need an app?
No. Everything works in a browser.
Can I use a custom domain?
Yes — available on Agency plans.