How to get started with Drip and Coupon Carrier

Coupon Carrier is a promotional tool to help you gain email subscribers or foot traffic by delivering unique time-sensitive discounts and coupons to your email subscribers — Connects directly to your favorite email service provider.

The simple way to set up Coupon Carrier is to send out the code using the built-in code email. The complete guide on how to set that up is available here.

But if you want more control over the content you can configure Coupon Carrier to monitor your account or a specific campaign for new subscribers and apply unique codes to a custom field. You can then use a campaign, automation, or rule in Drip to trigger an email to be sent to a subscriber and include the code using the tag for the custom field.

You can trigger Coupon Carrier to apply a unique code based on the following:

  • A new subscriber is added to your account
  • A subscriber is added to a specific campaign
  • A tag is applied to a subscriber

How does it work?

When Coupon Carrier receives a notification that a new subscriber has been added or a tag has been applied, it picks one of the available unique codes and applies it to the subscriber's custom field that you’ve configured. You can then show the subscriber's coupon by merging it into your email. Ex: "Your coupon code is: {{ subscriber.the_custom_field }}".

Example: Send out an email with a code when a subscriber is tagged

We'll create a code email that's triggered when a subscriber receives the tag "add_code" and then applies a unique code to a custom field called "coupon". Then we'll create a workflow rule in Drip that sends out an email when the "coupon" field is populated with a code.


Start by creating a Code Email in Coupon Carrier and select Drip as the trigger. You'll need to connect Coupon Carrier to your Drip account by following the instructions in the Add Account window. 


Next, choose "Trigger when a tag is applied to a subscriber" and enter the tag "code_added", this tells Coupon Carrier to trigger when a subscriber receives this tag.


In the next section, select "Update Drip Field" and enter the field to which the code should be added. In this case, we'll use "coupon".


Coupon Carrier needs to know which code list it should use to pick codes from. You can either import your own set of codes or use an autogenerated code list connected to your e-commerce platform. In this example, we'll choose an existing code list that we already have that contains some sample codes.


We're done in Coupon Carrier. Save your changes and activate the configuration to enable codes to be added when subscribers are tagged in Drip. 


Log in to your Drip account and create a new workflow rule. A rule is a kind of automation that based on a trigger will execute an action. You will find the Rules interface under Workflow > Rules.


In the example below, we've set the trigger to be when a custom field has been updated. We then choose the custom field to monitor to be the "coupon" field for when it's been set to a value and then "Send a one-off email".


In the email designer, you can use personalization to include the newly added code from the field using the appropriate tag. If the field is named "coupon" then it will probably be {{ }}.


Save and Activate the new rule. You can then test the integration by adding a new subscriber and tagging them with the "add_code" tag. 

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