How to get started with Drip and Coupon Carrier

Coupon Carrier is a promotional tool to help you gain email subscribers or foot traffic by delivering unique time-sensitive discounts and coupons to your email subscribers — Connects directly to your favorite email service provider.

The simple way to setup Coupon Carrier is to send out the code using the built-in code email. The complete guide on how to set that up is available here.

But if you want more control over the content you can configure Coupon Carrier to monitor your account or a specific campaign for new subscribers and apply unique codes to a custom field. You can then use a campaign, automation or rule in Drip to trigger an email to be sent to a subscriber containing a unique code.

You can trigger Coupon Carrier to apply a unique code based on the following:

  • A new subscriber is added to your account
  • A subscriber is added to a specific campaign
  • A tag is applied to a subscriber

How does it work?

When Coupon Carrier receives a notification that a new subscriber has been added (to either a campaign of your choosing or at all) or a tag has been applied to a contact, it picks one of the available unique codes and applies it to the subscribers custom field that you’ve configured. This means that you may use the subscriber's coupon by merging it into your email. Ex: "Your coupon code is: {{ subscriber.the_custom_field }}".

An Example

The simplest way to send out a one-off email with a code to a new subscriber is to set up a Basic Rule. A Basic Rule is a kind of automation which based on a trigger will execute an action. You will find the Rules-interface under Automation.

In the example below, we've set the trigger to be when a custom field has been updated. We then choose the custom field to monitor to be the "coupon" field for when it's been set to a value and then "Send a one-off email".

In the email designer, you can use personalization to include the newly added code from the field using the appropriate tag. If the field is named "coupon" then it will probably be {{ }}.

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