How To Distribute Unique Codes in Shopify Order Notification Emails
Adding a unique offer to your Shopify order notification emails is a powerful way to increase customer lifetime value (LTV) and build loyalty. With Coupon Carrier, you have two primary methods to achieve this, depending on your specific goal.
First, choose the type of offer you want to send:
Option 1: Deliver a unique code or digital voucher on a landing page.
This is a flexible option perfect for offering a simple discount or a trackable digital voucher. This method uses our Redeem Link feature, which takes the customer to a landing page to see their code.
This guide will walk you through the setup for this method.
Option 2: Automatically create a "Thank You" discount for a future purchase. (Recommended for most stores)
This is the best way to encourage repeat business. You can automatically generate a unique, time-sensitive discount code directly in Shopify and email it to the customer. This requires our digital product fulfillment workflow.
How to add the Redeem Link to your order notification emails
When the recipient clicks this link, they will get one unique code per order for which the notification is sent out. This means that if they click the same link multiple times, they'll see the same code. But if they place another order, they'll get a new code when they click the link in the second email.
Create a new Redeem Link configuration and select Shopify as your service. You'll be asked to connect to your store.
Copy the unique link and insert it into your Shopify notification. In this case, we'll insert it into our order confirmation inside an HTML link tag
Back in Coupon Carrier, choose to Customize Page Content so that it matches your brand with a logo, message, and optional buttons, and other display options.
Next, select the code source. You can either import your own set of codes or use an autogenerated code list. Here, we'll select an existing code list.
- Save and activate your configuration.
Once the configuration is active, you can switch back to Shopify and preview/test your order notification.
