How to add the Redeem Link to your Mailchimp email

This guide explains how to insert a Coupon Carrier Redeem Link into your Mailchimp emails. Redeem Links, when clicked, take your subscribers to a customizable landing page where they receive their unique coupon code. This method is generally preferred over directly embedding codes because it's more secure and handles code assignment automatically.

Before You Start:

• You must have a Coupon Carrier account and a Redeem Link configuration already set up. If you haven't done this, see Getting Started with Coupon Carrier and the Redeem Link.
• Ensure your Redeem Link configuration is Active in Coupon Carrier, and that you've selected Mailchimp as the service.
• You should have a Mailchimp email campaign or automation ready to edit.

Step 1: Get Your Redeem Link from Coupon Carrier

1. Log in to your Coupon Carrier account.
2. Go to the "Configurations" tab.
3. Find the Redeem Link configuration you want to use.
4. Click on the configuration to open it.

5. You'll see the "Redeem Link" displayed prominently. It will look something like this: https://api.couponcarrier.io/r/YOUR_UNIQUE_ID?email=*|EMAIL|*&lid=*|LIST:UID|*&uid=*|UNIQID|*

   
   

   Important: The *|EMAIL|* , *|LIST:UID|* , and *|UNIQID|* parts are Mailchimp merge tags. They must be included for the link to work correctly. Coupon Carrier uses these to identify the subscriber. Do not modify these tags.

6. Copy the entire link.

   

   
   

Step 2: Add the Link to Your Mailchimp Email

There are two main ways to add the Redeem Link to your Mailchimp email: as a button (recommended) or as hyperlinked text.

Option 1: Adding a Button (Recommended)

1. In the Mailchimp email editor, drag a "Button" block into your email content.
2. In the button settings, paste the entire Redeem Link you copied from Coupon Carrier into the "Web address (URL)" field.

3. Customize the button text (e.g., "Get Your Discount!", "Claim Your Offer", "Reveal Your Code").

   

   
   

Option 2: Adding Hyperlinked Text

1. In the Mailchimp email editor, type the text you want to link (e.g., "Click here to get your unique code").
2. Highlight the text.
3. Click the "Link" icon in the editor's toolbar (usually looks like a chain link).
4. In the "Web address (URL)" field, paste the entire Redeem Link you copied from Coupon Carrier.
5. Click "Insert".

Step 3: CRITICAL: Testing Your Redeem Link

Important: Because of Mailchimp and Coupon Carrier's Link Validation, you cannot reliably test the link by simply sending a test email to yourself. You must use the following method:

• Enable Live Merge Tag Info (Recommended for Previewing):
  1. In the Mailchimp email editor, click the "Preview" button.
  2. Check the box labeled "Enable live merge tag info". This is essential.
  3. You can now select a subscriber from your list to preview the email as that subscriber. The Redeem Link will be populated with that subscriber's information.

  4. Click the link within the preview. This will assign a code to the selected subscriber.

     

Why Standard Test Emails Don't Work (Link Validation):

Coupon Carrier's Redeem Links use "Link Validation" for security. This means Coupon Carrier checks that the link was clicked by a real subscriber on your Mailchimp list. Standard test emails from Mailchimp don't include the necessary subscriber information, so the link appears "broken" or "blocked."

Troubleshooting

• "Link is Paused" Message: Your Coupon Carrier configuration is paused. Activate it in Coupon Carrier.
• "Blocked" Message: Link Validation is enabled, and you're either:
  • Using a standard test email (see testing instructions above).
  • The link URL has been tampered with.
  • The subscriber clicking the link isn't on your Mailchimp list.
• Blank Page/No Code: Double-check your Redeem Link URL in Mailchimp. Make sure the Mailchimp merge tags (*|EMAIL|* , *|LIST:UID|* , *|UNIQID|* ) are correct and haven't been accidentally altered. Also, ensure your Coupon Carrier configuration is linked to a code list with available codes.

Still Having Trouble?

If you've checked all of the above and your codes still aren't being delivered, please contact Coupon Carrier support with the following information:

• Your Coupon Carrier username.
• The name of the Coupon Carrier configuration associated with the link.
• The email address of the person who clicked the link.
• The exact Redeem Link URL that's not working (copy and paste it from the email).

This information will help us quickly diagnose the issue.