How To Trigger a Mailchimp Customer Journey API Step

Mailchimp Customer Journeys can be triggered in many ways like new subscriber signups, a tag is added, etc. They can also contain steps that wait until something happens before it continues to the next step.

Coupon Carrier can be configured to either start journeys or tell existing journeys that are waiting to continue to the next step. To do this, you need to use the "Customer Journeys API" trigger, which is found under the "API & Integrations" section. 

Once added and saved, you can click the step to see the API endpoint that Coupon Carrier will use to trigger the journey for a specific subscriber. Here are two of the ways this can be used:

A) Trigger Journey as a starting point

Here's how to add a  Customer Journeys API as a starting point. This is usually used if you're triggering a Code Email for new subscriber signups in Coupon Carrier:

B) Trigger a waiting Journey to continue to the next step

Here's how to add a Customer Journeys API wait trigger. Usually used if you're triggering a Code Email when a subscriber enters a segment or receives a tag:

Configure Coupon Carrier to trigger the Customer Journey API step

Once you have a Journey with a Customer Journey API step, you can use the trigger URL and add it to a Code Email configuration in Coupon Carrier. This allows Coupon Carrier to apply a unique code to the subscribers merge field and then tell Mailchimp that it should trigger that step in the Journey for that specific subscriber. Enable the option "Trigger a Customer Journey API Step" and add the URL from your Customer Journey API step: